Deals Of The Day: The Latest In Wealth Management M&A – Brooks Macdonald, LIFT

Editorial Staff

5 February 2025

Brooks Macdonald
, a UK wealth manager, has completed its purchase of LIFT-Financial Group Limited and LIFT-Invest, both otherwise known as LIFT.

Originally announced in early October 2024, the deal, based on data for end-December last year, brings an added £1.6 billion of assets under advice and around 1,350 clients to Brooks Macdonald.

The firm’s financial planning business now has total AuA of about £6.4 billion (*), of which around £2.4 billion (*) is funds under management with about 90 advisors and para-planners. (*As at 31 December 2024 including LIFT and excluding Brooks Macdonald International.)

Michael Holden, one of the two founders of LIFT, has taken the newly-created role of financial planning CEO.

Last September Brooks Macdonald bought Norwich-based wealth manager Lucas Fettes Financial Planning. In November, it acquired CST Wealth Management, a chartered financial planning firm based in Wales.