PCR’s hybrid offering will give advisors control over manual data entry while providing them with aggregated electronic feeds and custom reporting.

The launch means advisors can use Palette Platform to achieve full outsourcing or, alternatively, as a full technology package with electronic feed aggregation where the advisor manages alternative investments, the firm said.

The hybrid solution is “a fraction of the cost” of the full outsourced service and “competitively priced against software offerings,” PCR said.

“Some of our clients have requested the ability to manage certain assets, and whether the reason is cost, control, or they're simply not ready to completely outsource their data aggregation, PCR's hybrid solution will meet their distinct needs," said Robert Fiore, president and chief executive.

"Advisors should not be faced with technology that is an all-or-nothing proposition, when the reality is that a certain level of software and service can seamlessly integrate with their existing processes,” he added.