“The advantage that PCR gives advisors using eMoney’s software is in making the financial planning process more active and dynamic,” said Robin Williams, PCR’s chief product officer.

“With volatility in financial markets now the new normal, along with continually evolving geo-political situations, advisors need institutional-level data on all of their clients’ investments so they can react quickly and strategically when changing conditions dictate,” he continued.

Prior to the partnership, advisors using eMoney would have needed to conduct research on alternative investments by gathering data from numerous sources and then entering that information manually - a "time-intensive and potentially error-prone process," PCR said.

By giving advisors daily access to the current value of assets in a client’s portfolio, they can be more proactive in the type and frequency of strategic recommendations they provide, and spend more time focusing on client relationships and business growth, the firm noted.

PCR is a provider of private wealth aggregation and data-driven solutions for private banks, family offices and RIA firms serving high net worth and ultra high net worth clients. To view a recent interview with the firm about the benefits of outsourcing client reporting, click here.