Client Affairs
A Real Differentiator - Getting Client Reporting Right - JHC
In its series interviewing firms about client reporting, this news service speaks to wealth sector fintech firm JHC.
In the latest feature in a series about client reporting, this
publication recently quizzed JHC, a financial technology firm
working in areas such as wealth management, about its views. In
particular, the business comments on how regulations such as the
European Union’s MiFID II regime, which came into effect last
year, are affecting business. JHC also reflected on developments
such as artificial intelligence and new communication channels.
Andrew Watson, who is head of Figaro product strategy at JHC,
spoke to this publication. (To see a recent
research paper by the publisher of this news service
about client reporting, see here.)
What do you see as the main ways in which firms can often
fail to get client reporting right?
Regulation dictates that client reporting must be distributed via
a durable medium – in other words, a format that can’t be
adjusted once the report has been produced. MiFID II now requires
these reports to be sent quarterly rather than every six months.
Therefore, firms need to be distributing reports electronically
in order to avoid doubling their printing and distribution costs,
which are inevitably passed on to the end client.
A common misconception among wealth managers is that their client
base is slow to adapt to technology - however, this simply isn’t
true. Even among the more traditional wealth management
demographic, real-time access to client portfolio analysis and
information is becoming the expectation rather than the
exception.
It’s crucial that wealth managers engage with their clients via a
digital wealth platform that can be accessed at both ends,
providing a secure method of two-way communication from which
digital reports can be shared.
Chatbots and other AI-powered tools are coming out from a
number of banks – do you think these routes help client/firm
interaction?
Whilst AI tools such as robo-advice present a cost-effective
option that works for a wide variety of investors, it isn’t
suitable in a lot of cases, especially when dealing with larger,
more complex portfolios.
Where we are seeing AI really add value is via processes such as
portfolio monitoring, as opposed to making key investment
decisions; for example, by monitoring a portfolio against set
risk, performance and benchmarking parameters, automatic
notification of when these are breached and adjusting the
portfolio investment strategy accordingly.
Regulation has played some part in how client reporting
happens – what do you see as the biggest
impact?
MiFID II continues to present a challenge for wealth managers as,
from January this year, they need to provide a personalised
disclosure to the end investor, including the costs and charges
applied within investment products.
For the first time investors will see charges expressed as a
percentage of their portfolio and may increasingly look for
wealth managers to justify high costs and charges during times of
lower performance.
Savvy wealth managers can use this as an opportunity to engage with their clients and explain the value of the investment portfolios they offer. Having the right technology will be key to helping them give their clients a transparent and personalised view of their costs and charges, as required under the regulation.
How do you think client reporting by wealth managers is
going to look in the future?
It’s been reported that we are sitting on the cusp of a $30
trillion wealth transfer from Baby Boomers to Millennials and
Generation X.
As a demographic, they embrace disruptive tech with an increasing
appetite for the instant. Over the next five years it is
essential that wealth managers leverage technology in order to
engage with this digitally-savvy wealth generation - but not at
the expense of the human touch.
Used effectively, technology is vital to streamlining investment
processes and providing the client with real-time access to
information regarding their portfolio. However, we also know that
clients place huge importance on the personal relationship with
their wealth manager, especially when we are talking about
larger, more complex portfolios.
Ultimately, wealth managers that adopt a hybrid of technology and
the human touch will reap the rewards; to this up and coming
generation, the user experience is as valuable as the returns on
the money they are investing.