Broadridge Financial Solutions has appointed Bennett Egeth as president of its new investment management business, in addition to shuffling the firm's leadership team.

Broadridge Financial Solutions, a global technology solutions provider for financial services firms, has appointed Bennett Egeth as president of its newly-expanded investment management business.

The London-based business offers investment managers, global banks, broker-dealers and fund administrators solutions for investment management, reference data and risk technology including enterprise-wide order management, portfolio management and reporting.

The firm acquired the New York-based solutions firm Paladyne Systems in 2011, which will become part of the new Broadridge Investment Management business.

Egeth has a 30-year track record of growing businesses across diverse financial services institutions. As president of the new unit, he brings expertise in helping global investment managers, asset servicing providers, banks and broker-dealers increase revenue and solve problems in complex operating environments.

“By combining Paladyne's investment management, reference data and risk management capabilities, Broadridge can serve the broader needs of investment managers and offer risk and reference data solutions to global banks and broker-dealers,” said Charlie Marchesani, president of global technology and operations solutions at Broadridge.

As part of the move to a broader offering, the firm is also expanding its leadership team. In addition to Egeth's appointment, Lou Longhi joins Broadridge as global head of investment management sales based in New York. Longhi is a co-founder of SmartStream and most recently served as a senior executive at SunGard. In addition, Jonathan Cross will assume the newly-created role of chief operating officer of the business. Based in London, Cross has been running Paladyne's European and Asian businesses for the last four years.