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DBS Unveils New Treasures Private Client Platform

Vanessa Doctor Asia Editor 26 April 2011

DBS Unveils New Treasures Private Client Platform

DBS Bank has unveiled a new addition to its suite of wealth management offerings as part of its commitment to serve Asia's growing affluent numbers.

The new DBS Treasures Private Client platform is designed to cater to the fast-growing segment of new wealth creators in the region, who are fuelled mostly by rising wages, capital asset gains and business expansion, the company said in a statement.

A report by Datamonitor, the research organisation, says that the number of high net worth individuals in Singapore and Hong Kong alone, or those with between $1 to 3 million in assets under management, is forecast to grow by around 40 per cent over the next three years to 122,000. Their collective wealth is also likely to rise by more than SGD100 billion by 2013.

The DBS Treasures Private Client platform aims to deliver a comprehensive range of wealth management systems that would enable client access through a single touchpoint, in addition to several other investment offerings that also upon RMB-denominated products. Customers will also be able to access the DBS Wealth Management Investment Portfolio, which gives clients free reign over the management and monitoring of their assets. A dedicated team of specialists will be available round-the-clock to provide assistance.

"As we execute against strategy to build a strong Asian wealth management franchise, it is important that we have holistic, customer-centric offerings for every stage of the life cycle. The regional DBS Treasures Private Client and Private Bank platforms underline our commitment to providing Asian Wealth Management solutions from cradle to the next generation," said Su Shan Tan, the group head of wealth management.

The platform was first made available to existing DBS clients early in April 2011 and will be officially launched in the second half of the year. It will be rolled out in phases across the region, starting with Singapore and Hong Kong.

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