As part of its long-term growth strategy for the region, the new CEO will lead the Die Software Objectway Group entity as it continues its expansion in the German-speaking private banking and wealth management markets. He will also lead the banking practice at group level.

Europe-based wealth and asset management software firm Objectway has appointed Karl im Brahm (pictured) as chief executive officer for the DACH (Germany, Austria and Switzerland) region.

Im Brahm is joining the firm’s management team to develop and execute the group expansion strategy in the DACH region and the core banking market in Europe. He brings more than 28 years of experience in the banking sector with significant expertise in leading digital transformation. Prior to joining Objectway, he was responsible for all activities of the Avaloq Group in the German market.

“We are enthusiastic to have Karl bringing his deep experience in the sector and knowledge of the market to lead our plans for growth. The DACH market and the core banking segment are major growth areas for Objectway and Karl’s expertise and leadership enable us to accelerate our expansion and bring significant business opportunities to market our offering in the banking space,” Luigi Marciano, Objectway Group CEO, said.

Among other roles, im Brahm was a member of the extended executive board of the Deutsche Postbank, and a member of the executive board for S Broker AG & Co KG and the Deutsche Wertpapier Service Bank. He also served in senior executive roles at major German banks working on digitisation and sales projects.

Im Brahm will deliver Objectway's value proposition, enhance end-customer digital and personalised experience, improve front-office productivity, innovate investment services, enable process automation and achieve operational scalability. The firm said that with its acquisition of Die Software in August 2021, it has strengthened and broadened its wealth and asset management solutions with a core banking platform to support the digital transformation of private banks, wealth and asset managers.

“I am thrilled to pursue the company’s growth in a context of increased pressure for banks to integrate new technologies and to modernise their core systems. Customer centricity, end-to-end process digitisation, and sustainable profitability stand out as the top three agenda items for banking decision-makers in the German-speaking region,” im Brahm said.

Objectway, which has been in operation for 30 years, is a global Top 100 fintech provider (IDC ranking) with around 200 clients including wealth managers, banks, asset managers, fund managers, insurers and outsourcers in more than 15 countries. Its 800 staff, which operate from Italy, the UK, Belgium, Germany, Switzerland and Ireland, support approximately 100,000 investment professionals to manage more than €1 trillion in assets, the company said.