Rosebridge partnered with global asset managers Vanguard and Redington for the launch.

Rosebridge, a chartered financial planning business, has launched its Discretionary Fund Manager arm - Rosebridge Asset Management Limited (RAML), providing the UK's first offering of its kind within the industry.

By working in collaboration with two global asset managers Vanguard and Redington, RAML will provide asset allocation and fund selection analysis for its range of risk rated active and passive investment solutions, the firm said in a statement.  

This is the first custom model portfolio solution global investment management firm, Vanguard, has entered into in the UK to date. They currently hold approximately $7 trillion in assets under management, with a client base spanning 30 million worldwide. It is one of the first partnerships of its kind for Redington's global assets team, which provides advice to institutional clients with an aggregate of +£500 billion (+$637 billion) in assets.  

Phil Rose, CEO of Rosebridge Asset Management said: “We are delighted to work alongside both Vanguard and Redington to launch our new proposition. We know that joining forces with two such renowned global asset managers and harnessing their collective expertise, research capabilities and bargaining powers will ultimately translate into better investor outcomes.” 

“The UK financial planning community is striving for this, and I believe we will see larger mid-market financial advice companies, not only build bespoke relationships with global investment firms, but also with platform providers to help increase efficiencies, reduce costs but most importantly enhance the service level agreements offered to consumers,” he continued.

Neil Cowell, head of UK Distribution, Vanguard UK, added: “We are delighted to work alongside Rosebridge Asset Management Limited for what is our first custom model portfolio solution with a financial advice firm in the UK.” 

“We’ve had a longstanding relationship, dating back many years with Rosebridge, and share many of the same principles; namely delivering value to investors, a relentless focus on low-cost solutions, and a shared alignment on investment philosophy. We will launch a range of index fund-based model portfolios later this year that we trust will continue to serve Rosebridge and their clients going forward,” he added.

RAML will be partnering with AJ Bell’s institutional platform to deliver their new investment solutions. 

Rose added: “AJ Bell’s status as a FTSE 250 listed company greatly reduces the risk of a private equity take over. In our experience such events have caused significant upheaval, client uncertainty and poor service outcomes – this is something we wish to try and avoid.” 

“Whilst it has been a long and at times difficult process, we believe the bespoke relationships we have forged will place our innovative range of risk rated active and passive investment solutions ahead of those available within the wider financial planning community,” he said.