The Swiss firm recently won an award for implementation of a technology solution in this news service's annual Switzerland programme.

Tom Burroughes, group editor at WealthBriefing, talks to Pius Stucki, CEO of Etops, about his firm’s success in the WealthBriefing Swiss Awards this year. 

The firm has been able to stand apart, with the help of data which enables its users to tell their clients compelling stories about their investments and visualise the differences advisors have been able to make, Stucki told this publication.

“The project we had on sustainability… nobody has displayed what we have done and brought it into one solution,” he said. 

Stucki said that Etops continues to innovate, developing AI-driven sales and related technology to help the wealth management industry find new clients with smarter prospecting. “We can help find clients using an existing client base,” he said. 

Etops does not just provide wealth management with a numerical score on the sustainability of their investments. “We give a strong message for people who can see the impact they are having on the globe. We have been very successful in bringing a lot of pieces together so that details work out and we have done that in a very short time period.”

A problem with the wealth technology industry, unfortunately, is that IT projects often over-run and are not completed,” Stucki stated. 

Asked how his colleagues have made a difference, Stucki praised their efforts, saying that the changes wrought at the firm had been achieved in a relatively short period of time. 

“We have acquired firms in the technology space” he said, referring to the Evolute deal (2020), for example. Etops, which was founded in 2010 and has 60 clients in total with total assets of SFr50 billion ($55.9 billion), offers mid- and back-offices services, tailor-made reporting and data visualisation solutions. The offering also includes reconciliation, manual bookings, compliance and risk management. 

Stucki is proud of the WealthBriefing awards success and said it will motivate staff in the business and help with continuing to raise its profile. “For the whole team they see the recognition and they want to push things forward further.”

“It is one thing to get good feedback from a client - getting feedback from the industry is another thing entirely”, Stucki said.